Markting Plan

Exe push asideive Summary The Fantastique Hotel is a basketball team whiz boutique hotel install in the middle of the city. The Fantastique Hotel offers 50 soap rooms including single, double, double-deluxe and suites. Furthermore, our hotel excessively offers ballroom, conference hall and boardroom grasp ons. The Fantastique Hotel is renowned for their convenient and strategical location within the major(ip) city in Penang. as well as similar with the brand are the high level of personalized armed service guests receive, and the extensive range of comprehensive avocation facilities  visible(prenominal) in  well-endowed settings. The Fantastique Hotel has 50 exclusive rooms and is targeting incorporated guests with a dickens to three night stay petitionment. mark business segments accept the IT sector, the automotive industry, Small and Medium go-ahead and travel bargain guests attending National and International turn on Fares in Georgetown City. Diff erentiating the type of business service offered, from that of the tilt, will assistant non only in spend a pennying the Fantastique brand as a whole, but will attract frequent business travelers, who require a higher level of personal service and recognition than they can receive at competitive five hint properties in Penang.

This will provide the Fantastique with an opportunity to supplement its sum of money competencies as regards servicing the business traveler in a luxurious environment. Environmental Analysis The Marketing Environment agonistic forces. The competition in the hotel business is enormous and also cut throat. equatorial Hotel is our number one competitor a t this time. opposite competitions includes! hotels such(prenominal) as Traders Hotel, ENO Hotel, City Bayview Hotel, Shangri-La Hotel and many other hotel operations. Fantastique Hotel is non only forced to compete with other hotels but also with low cost apartments as well. Our hotel management has to be concern to deal with any new hotels that may be build in the same vicinity of the city. Economic Forces. The economy has the...If you wishing to get a full essay, order it on our website: OrderEssay.net

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