What are the different criteria/basis a marketer can use in order to segment consumer markets? Use examples to support your answer.

The concept of segmentation is to group buyers into groups depending on criteria chosen by the company. The reason for this is that buyers have different needs and wants and it is impossible for a company to satisfy all of these needs, so in cause to identify them or find a hole in the market the company will segment the market. Segmentation sight be demographic, socioeconomic, geographic, geodemographic, psychographic or behavioural. Demographic segmentation is dependant on a number of vari qualified, these creation the population in which trends atomic number 18 essential because they show whether a product is in implore or not, e.g. birth rates be declining and so in that respect is not so much need for baby foods or toys nevertheless this decline may be a upshot of much than working women which creates an opening in the market for wintry foods such(prenominal) as the Birds Eye company. Age is another variable because promptly there are more senior citizens than a dolescents, this is good since it is former(a) pot who have the highest income rate and are whoppinggest spenders and in any case results in an increase in demand for pension plans, checkup go and other needs. Products can be part depending on the gender, exactly because of the change in womens role the behaviour patterns are also changing.

This means that even cleaning products are being aimed at men through advertisements maybe, for example a far-famed chef, Ainsley, endorses Mr muscle-builder cleaning products. Family is an important group since it involves two or more related people. This market especially can be segmented into many other subdivisions. Households open up a s plit up of opportunities for an organization! who may be able to cater for big families (and sell the 200g boxes of cereal since it will be cheaper than three boxes of the small packs)... If you want to get a extensive essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay